Canadian Beverage Container Recycling Association expands into Ontario

The Canadian Beverage Container Recycling Association (CBCRA) is introducing and operating its Recycle Everywhere program across Ontario.

The not-for-profit, industry-funded organization’s membership includes beverage brand owners and distributors. The CBCRA has been active
for over a decade in Manitoba with its program to educate the public on
the importance of beverage container recycling. It also provides recycling
bins in public places across the province.

Building on the success of the program in Manitoba over the past decade, CBCRA is launching in Ontario later this fall and needed an Ontario-based
marketing partner to help achieve their goals. Wunderman Thompson & Mindshare answered the call. The agencies will handle all strategic planning, creative and media for CBCRA.

Wunderman Thompson and Mindshare have also recently also been awarded all creative and media work on CBCRA’s well-established
business in Manitoba. The agencies are well into their first few months on the business, with the first campaign due out early 2023.

The CBCRA is proud of its long-standing success in Manitoba. In 2021, 80% of all PET plastic beverage containers and 72% of all eligible beverage containers sold in the province were recovered – one of the highest PET recovery rates in Canada. This milestone brings the organization one step closer to reaching the government-mandated target of recovering 75% of beverage containers sold in Manitoba.