Food waste prevention app Too Good To Go has launched in Edmonton two months after starting in Calgary.
Food waste is a massive global issue. fifty-eight percent of all food in Canada goes to waste, which is much higher than the global average of 40%. Additionally, 15% of all habitable land on Earth is used to produce food that we waste.
Available in Canada since July 2021, Too Good To Go has already helped thousands of Canadians and more than 2,500 businesses to save almost half a million meals. The app connects consumers with businesses who have surplus food at the end of each day.
Businesses can generate incremental revenue from selling Surprise Bags of food and also draw new customers into their stores. Consumers purchase Surprise Bags of that surplus food at one third the retail cost, saving meals and money while eating great food from a variety of local spots, and working to lower greenhouse gas emissions from food waste.
Too Good To Go is very proud to launch in Edmonton with local partners Neo Juicery, Kinnikinnick, Meuwly’s, and Sugared & Spiced. From Strathcona to Garneau to Westmount , 80+ stores are already live.
“It is with great excitement that we launch in Edmonton – a vibrant city with a reputed culinary scene. We have seen a great response from local businesses and are confident that a large number of Edmontonians will be saving meals, as of today”, said Sam Kashani, Too Good To Go country manager.
“We already have a very diverse and engaged group of partners on board who are conscious of the importance of saving surplus food both financially, socially and environmentally. We call on every business to join the movement so that the largest amount of meals can be saved.”
Partnered with food banks
Only four percent of surplus edible food is rescued in Canada. Too Good To Go is proud to partner with food banks and charities across the world to tackle the problem of food insecurity, which is closely linked to surplus food waste. In Edmonton, Too Good To Go is partnering with Edmonton’s Food Bank.
“Edmonton’s Food Bank was created 40 years ago because of two issues – hunger affecting the lives of many and edible food being wasted in the community,” said Marjorie Bencz, executive director.
“We are pleased to partner with the Too Good to Go app to help people in Edmonton access food economically while addressing the issue of surplus food.”
The Too Good To Go app is available for download in the Apple App Store and on Google Play for Android.