Following the launch of a petition to ban the use of single-use plastic bottles in the manufacture of soft drinks, UK lemonade brand Gunna Drinks created a piece of art for Coca Cola made from discarded plastic cola bottles.
The bottles were formed into the shape of a hand with the middle finger raised. The Geam team delivered their unique message to Coca Cola’s flagship store in Covent Garden in London.
The sculpture took a tour of London’s iconic locations, including Trafalgar Square, Westminster and Oxford Street accompanied by protesters dressed as marine wildlife to show the impact these bottles are having on animals and the habitats they call home.
“It is time for the Big Soda companies to take responsibility, for picking up their own crap and stop polluting our planet,” said Melvin Jay, founder and CEO of Gunna Drinks.
“They could easily switch to cans or glass, but unfortunately these companies seem to love money more than they love our planet. This has to stop, so we are asking everyone to take a stand against plastic waste.”
In the UK 7.7 billion plastic bottles are used each year, with the average person in the UK now using 150 plastic bottles every year – that’s more than three a week. Many are discarded, and end up polluting rivers and seas. Over 80% of the plastic waste in the UK comes from food and drink packaging.
Gunna Drinks pledged to be carbon negative and eliminate twice the carbon they create. The company also invests in the Clean Oceans project, which picks up plastic bottles from the ocean, so they pick up Big Cola’s mess for them.